Let’s Compare!


Hello everyone,

***Update 8/6/14: I updated the eyeshadow and blush brushes, and added powder and highlighter brushes***

I have wanted to, for a while, make a sort of “English catalog”, where you can easily compare the brushes side-by-side. At this current time, we only have a Japanese catalog, so our website serves as our English catalog, but the brushes are not listed side-by-side. In particular, I wanted to line up the brushes by type, so you could get more of a feel of the size and shape of brushes in relation to others of the same function, because when viewing online it is hard to envision these dimensions, even when those figures are written about each brush.

I have currently finished two sets, and I will be adding more when I am able to. I wanted to make a couple of notes about these before I post them.
**Please note about this “online catalog”:**
1.) This has been made for informational purposes only. Brush sizes and shapes may vary. These are pictures of four-dimensional items, so they may not look exactly like the brushes in person. (What I have noticed most is they are, of course, fluffier in person.) Besides, each brush is hand made, so even if you buy the same brush, they may not look exactly the same. I took photographs we have and compared them one-by-one with the brushes in our showroom. ALWAYS rely on the dimensions listed on the website.
2.) The photographs are of the Japanese brushes; the heads (tops) are the same, but the handles might be different. (The handles are not shown in full anyway.) For example, the brushes in Japan are primarily SM, or medium size. The brushes at Hakuhodo USA are primarily SL, or large size. (Except for a few in the G series, which are the same in Japan and the USA.) Again, we are comparing the heads here, so it doesn’t really matter, but I wanted to just note this.
3.) I have taken the liberty of organizing some brushes as I see fit. For example, the Kokutan Eyeshadow C is listed as an “eyeshadow” brush, but I have put it with the highlighters because of its size (and it is the same top as G528 which is a highlighter brush). I did the same thing with G5537 and G5538. There are also a couple large blush brushes that I have saved for the powder series.
4.) You should be able to compare between series. I have matched them all up. I am not sure about the cut of the crop, because I did them separately, but the dimensions should be parallel.

That is it, for now! I hope these images help making choosing the perfect makeup brush simpler, and dare I say it, fun! 🙂

Powder Brushes:

Blush Brushes:

Highlighter Brushes:

Eyeshadow Brushes:

Happy browsing,
Hakuhodo USA

Making a “Special Order”


Hi everyone!

I wanted to make a post on special orders, as I receive inquires ever-so-often.
First, here are some reasons why you might wish to make a special order.

1.) You would like a brush that is on the Japanese website, but not on the USA website.


Most of the brushes that are available on the Japanese website are available on the USA website, with the exception of some fan brushes, kabuki, or the S100 Black series. We can special order these brushes. The biggest reason why a brush wouldn’t be on the USA website, however, would be because we cannot import it. Brushes we can’t special order have heads made of “tamage/玉毛” , “kolinsky/コリンスキー” , or “weasel/イタチ” hairs. Also, some sets have handles made of products we cannot import as well, or include tamage or kolinsky brushes.

2.) You would like to order a brush with a different sized handle, or a different colored handle.

In Japan there are three different handle sizes: small or SS, medium or SM, and large or SL. In the Basic Series, three extra handle colors are available in the SM handle size: champagne gold or ShSM, silver or SiSM, and white or WhSM.


All of the brushes on the USA website, besides some brushes in the G Series, are SL. This is why you have a full name of a brush such as “B103BkSL”, even though the end part isn’t really necessary when there isn’t another choice. The Japanese brushes are mostly SM size. That is why you will see a slight difference in the lengths between some brushes. For example, J103 on the USA site is 190mm and the Japanese one is 165mm.

The only brushes that can have small handles OR change color are found in the Basic Series. Some brushes that are in other series on the USA site are also in the Basic Series on the Japanese site. For example, the BJ527G = J527G, or the B5519 = G5519. (The USA site is now changing over any names of brushes in other series from their original (i.e. J142) to the Basic Series name (i.e. BJ142). Always, when there is a brush that has the same numbers, it will have the exact same head. (Except, for example, black/white goat brushes, like the B110 and J110. They are the same shape and size but one is dyed black goat and one is sokoho white goat. Or the pair like the S142 that is blue squirrel, and the BJ142 is white goat.) You can browse the Basic Series here: http://en.hakuho-do.co.jp/products/list79.html

3.) You would like an accessory that is not available on the USA site. (We cannot import cosmetics.)


Lately, we have added more accessories, but there are still a few that are not on the USA website.We actually do have some on hand, but they just are not up on the USA website for one reason or another.

Special Order Terms

Time-frame: Special orders take roughly four weeks to arrive at our office, and then we ship it out to you.
Returns: Special order items are non-refundable, and non-exchangeable.

Ordering Information

If would like to make a special order, please first tell us the products you are interested so we can make sure we are able to special order them, and also so that we can give you the price of the item(s).

Next, we need the following information to create an invoice. If you have already made an order with us before, we can just reference that information.
1.) Name
2.) Address
3.) Phone Number
4.) Shipping Method (Domestic: $9/Priority, $29/Priority Express; International: $14/First-Class, $49/DHL or USPS Express)

Please email all this information to: info@hakuhodousa.com, along with any questions.

Best wishes,
Hakuhodo USA

S100 Stocking Issue


Image(edit: 4/21/14)
You may know by now that most of our S100 brushes are unfortunately out of stock. We apologize for any inconvenience.

Unfortunately, the production of the S100 brushes has been delayed. We will be shipping them out as soon as they are available. However, this will not begin until the Fall of 2014.

Also, please note that the quality of the brush heads in all of the series is the same, so the only difference between say the S100 and B100 is the handle (and price). Listed below are brushes that are either completely the same or have the same shape and size as some of the S100 brushes.

S100 = B100 (same)
S102 = Kokutan Finishing L (same + synthetic)
S103 = B103 (same)
S104 = B104 (same)
S106 = J531 (same)
S110 = B110 (same)
S116 = B116 (same)
S122 = J122 (same shape)
S125 = J125 (same shape)
S126 = B126 (same)
S127 = B127 (same)
S132 = B132 (same)
S133 = B133 (same)
S142 = J142 (same shape)
S146 = J146 (same shape)
S4001 = J4001 (same)
S5555 = G5555 (same)
S5557 = G5557 (same)

Best wishes,
Hakuhodo USA

Numbered Brushes


I know that one of the main complaints about Hakuhodo brushes has been that there are no numbers on the handles, so it is difficult to keep track of which brush is which. Well, starting last month, due to this customer interest, Hakuhodo began releasing numbered brushes in the J and B series! The other series will be numbered sometime in the near future.

Due to this, some brushes will be switching from a different  series to the B series. The reason for this is that the B, or Basic series, is made up of brushes that Hakuhodo believes are “basic” brushes, or brushes that are great for everyone and for everyday use. Some of these brushes come from other series, like the J or G series. For example, the G5519 is also in the B series, where it becomes the B5519. The J142 is in the B series as the BJ142. The reason why this has become important is because since the brushes are now being labeled, Hakuhodo does not want to label the same brush with two different names, i.e. J142 and BJ142. For the affected brushes, you will see the webpage of those brushes look something like the image below for a while (J142=BJ142), until they transition to the final numbering (BJ142).


Please note about the numbers: while all the new brushes we receive from Japan in those certain series will have numbers, some brushes you receive may not have numbers as we sell our older stock. While we understand a request for all numbered brushes, we unfortunately cannot comply with such a request, so customers may receive a mix of numbered and not numbered brushes. We appreciate understanding on this matter.

We hope you like the new labels!

Where to Begin


Where to Begin

The Hakuhodo USA website has many, many brushes with many, many uses. So, it is very understandable for new customers to be overwhelmed by the options. In order to find the brush that will best fit your needs, you need to answer these three questions:

1.) What skin type do you have?
2.) What kind of finish do you want?
3.) What kind of products are you using?

Lets talk about these three questions in terms of face brushes. (Eye brushes are a tiny bit different. )

1.) What skin type do you have?

This question is important because certain hairs work better with certain skin types.

Oily skin: Goat is better for oily skin because it is stronger. Oily skin can catch hairs and pull on them. Goat also provides fuller coverage. If you prefer a softer brush, try a goat/squirrel mix.
Dry Skin: Squirrel is best for dry, sensitive skin because it is soft. Squirrel is delicate and can break if skin is too oily, or if too moisturized.
Combination Skin: Combination/normal skin can work with whatever hair type you prefer.

2.) What kind of finish do you want?

Different hair types apply powder differently. This part is a little more complicated though, because the finish you want may depend also upon your skin type. In general, the softer the brush, the lighter the finish. So, Blue Squirrel will give you the lightest and most natural finish. Black Goat, on the opposite end, will give you a glossy and heavier finish.

So naturally, if you have oily skin and like a glossy finish, then go with Black Goat. In the same vein, if you have dry/sensitive skin and want a more natural finish, then Blue Squirrel is perfect all-around. But, what if you have oily skin but like a lighter finish? Or what if you have dry skin but prefer a glossy look? Here are some general guidelines for these instances.

Oily + Glossy = Black Goat
Oily + Natural = White Goat
Dry + Glossy = Goat/ Blue Squirrel mix OR White Goat
Dry + Natural = Blue Squirrel

Remember, if you have normal/combination skin, just follow the “softer equals lighter” rule. If you want a medium finish, go with the middle-range White Goat or Goat/Blue Squirrel Mix.

3.) What kind of products are you using?

This part is really simple.

If you are using liquids or creams, you need a White Goat, Synthetic, White Goat/Synthetic mix, Horse or Weasel brush. (You can use Black Goat with liquids, but we do not recommend it, because the hair has been dyed black. It shouldn’t be a problem, but the more you wash a black goat brush, the more chance that some dye might come out of the hairs.) Squirrel brushes cannot be used with liquids or creams.

White Goat: White goat is great for liquids/creams because it has not been dyed, and it is hardy.
Synthetic: Synthetic brushes are made for liquids/creams, and it will put on product the lightest.
White Goat/Synthetic Mix: This mix is perfect for liquids/creams. The goat supports the brush, and the synthetic does not absorb the product like the goat does, so you can use less product.
Horse: We have many horse eyeshadow brushes. These brushes are great for both powders and liquids, and they can be used for applying eyeshadow or concealer.
Weasel: Weasel is primarily found in eyeshadow brushes,  and it can be used with gels, liquids, and creams for eyeshadow, eyeliner, or concealer. We also have a couple of foundation brushes  made of weasel.

Eyeshadow Brushes

Eyeshadow  brushes have a more varied amount of hairs. Here is a list in terms of intensity of product dispersion.

Horse: Deposits the most color. Can be used with liquids. Isn’t as soft as other eye brushes.
Weasel: Deposits a medium amount of color. Can be used with liquids. More springy than horse.
White Goat: Deposits a medium amount of color. Can be used with liquids. Soft.
Canadian Squirrel: Deposits a medium to light amount of color. No liquids. Very soft.
Pine Squirrel/American Squirrel/Squirrel Mix: Same as Canadian Squirrel.
Blue Squirrel: Deposits the lightest amount of color. No liquids. Softest.

Eyeliner brushes follow the same rules essentially. Synthetic eyeliner brushes will deposit the lightest amount of liquid product.

Eyebrow Brushes

For eyebrow brushes we have horse, weasel, water badger, and hog. The brushes are listed from softest (lightest) to hardest (heaviest).

With this information, you have a solid base to start picking out the brushes that are the best for you . You are always free to email us (info@hakuhodousa.com) and ask for suggestions. If you do, include information about your answers to these questions so we can make the best recommendation.

Have fun,
Hakuhodo USA

2mm vs 4mm?



Hello foundation-lovers!

This post is all about the lovely dual-fiber, angled foundation brushes at the end of the G Series. (G5552-G5557.)

These brushes are great for liquids and creams. They are a mix of white goat (on the outside) and synthetic fiber (on the inside). Why is the synthetic helpful? Well, natural hair brushes, like goat, absorb liquid. So, you will have to use (and waste) more product if you are using a natural hair only brush. Liquids sit on top of synthetic fibers and are not absorbed. So, these brushes have the usefulness of synthetic paired with the durability of natural hairs.

These brushes are pairs, or “buddies”: G5552 and G5553, G5554 and G5555, G5556 and G5557. In those pairs, they are the same size and shape. The first pair (G5552 and G5553) are recommended mainly for blushes and highlighting because they are a little small for all over foundation application. The medium and large sizes are good for foundation application. Which size you pick simply relies on your personal preferences.

“So,” you may ask, “why the pairs?” The difference comes in the length of the synthetic fiber: 2mm vs 4mm. For example, the synthetic fibers in G5552 are 4mm and they are 2mm in G5553. The longer the synthetic fibers, the lighter the application. So, the G5552 is going to give a lighter application than the G5553. It is the same for the other pairs: 4mm=lighter, 2mm=heavier.

That’s it! Now that you know, pretty easy, huh?

Best wishes,
Hakuhodo USA

How are the series different?




Hello Hakuhodians!

This is the question that is asked most often. Looking at our series, one can understand why! We have a total of seven series: S100, J Series, K Series, G Series, Kokutan Series, Basic Series, 200 Series, plus Japanese traditional brushes, kinoko (kabuki) brushes, fan brushes, and portable brushes.

With all these series, it can be hard to know where to start. (More on this later.) However, the most important thing to understand is: every brush head is the same, high quality, no matter what handle.

A lot of times customers will assume that the S100 series is the best because it is essentially the most expensive and flashy. However, the expense comes from the beautiful handles, and the brush heads are of the exact same great quality as the other series!

For example, the S100 and B100 have the exact same heads. The roughly $20 price difference comes up because the S100 handles make them more expensive. So, if you like the handles, then go for it. But if it doesn’t matter to you, keep to the basic handles and save a few dollars. The white goat brushes in the J series are also a bit more expensive because they are softer than the black, dyed goat brushes.

For example:
S100: $96
B100: $72
J100: $99

Here are some other tidbits about the various series that make them stand out for one reason or another.

S100 series: The S100 Series brushes have a 24 karat plated ferrule, as well as a red lacquer handle and the Hakuhodo blue bird logo on the bottom. They are a favorite for gifts. The most popular brushes in this series are the: S103, S125, S142.

J Series: The goal with the J Series was to “return to nature”. All of the goat hair brushes are not dyed, and the rest of the brushes are made of horse, so any brush can be used with liquid or cream products. Some popular brushes in this series are: J5523, J5521 and J528.

K Series: The K Series has a lot of interesting brushes, including a blush brush made of pine squirrel (K008), and a goat blush brush with an interesting round and flat shape (K022). The eyeliner brush K005, luxurious blue squirrel powder brush K002 and blush brush K020 are fan favorites.

G Series: The G Series is the most varied of all the series. There are many fun shapes, sizes, and hairs. It also contains the very unique dual-fiber foundation brushes (G5552-G5557) .

Kokutan Series: “Kokutan” means “ebony wood” in Japanese. The handles in this series are made of that wood, which has a great weight to it. The handles are also a little shorter than the other series. Fans of the Kokutan Series love the varying eyeshadow brushes.

Basic Series: The basic series is made up of brushes that are just that: the basics. The basic series gathers great brushes from other series, and contains many goat/squirrel mixed brushes. The B100 and B103 are popular brushes from this series.

200 Series: This series is mostly lip and eyeshadow brushes. A fan favorite is the 210 blush brush.

Japanese Traditions: Fans love these traditional brushes that have been used for generations in Japan on geisha and for various theatrical performances. The Yachiyo brushes are hand-wrapped in cane, giving them a very delicate look. The flat traditional brushes are great for contouring, foundation, or body art.

Kinoko/Fan Brushes: “Kinoko” means “mushroom” in Japanese, and has become the name of these kabuki brushes that take the same shape. These brushes come in many sizes and shapes and serve all purposes including: foundation, blush, contour, buffing, blending, bronzer. Fan brushes are great for taking along in a purse.

Portable Brushes: Our portable brushes are just that-portable! We have portable brushes for all your needs.

We hope this helped clear up any questions you had about Hakuhodo’s series!

All the best,
Hakuhodo USA