Where to Begin


Where to Begin

The Hakuhodo USA website has many, many brushes with many, many uses. So, it is very understandable for new customers to be overwhelmed by the options. In order to find the brush that will best fit your needs, you need to answer these three questions:

1.) What skin type do you have?
2.) What kind of finish do you want?
3.) What kind of products are you using?

Lets talk about these three questions in terms of face brushes. (Eye brushes are a tiny bit different. )

1.) What skin type do you have?

This question is important because certain hairs work better with certain skin types.

Oily skin: Goat is better for oily skin because it is stronger. Oily skin can catch hairs and pull on them. Goat also provides fuller coverage. If you prefer a softer brush, try a goat/squirrel mix.
Dry Skin: Squirrel is best for dry, sensitive skin because it is soft. Squirrel is delicate and can break if skin is too oily, or if too moisturized.
Combination Skin: Combination/normal skin can work with whatever hair type you prefer.

2.) What kind of finish do you want?

Different hair types apply powder differently. This part is a little more complicated though, because the finish you want may depend also upon your skin type. In general, the softer the brush, the lighter the finish. So, Blue Squirrel will give you the lightest and most natural finish. Black Goat, on the opposite end, will give you a glossy and heavier finish.

So naturally, if you have oily skin and like a glossy finish, then go with Black Goat. In the same vein, if you have dry/sensitive skin and want a more natural finish, then Blue Squirrel is perfect all-around. But, what if you have oily skin but like a lighter finish? Or what if you have dry skin but prefer a glossy look? Here are some general guidelines for these instances.

Oily + Glossy = Black Goat
Oily + Natural = White Goat
Dry + Glossy = Goat/ Blue Squirrel mix OR White Goat
Dry + Natural = Blue Squirrel

Remember, if you have normal/combination skin, just follow the “softer equals lighter” rule. If you want a medium finish, go with the middle-range White Goat or Goat/Blue Squirrel Mix.

3.) What kind of products are you using?

This part is really simple.

If you are using liquids or creams, you need a White Goat, Synthetic, White Goat/Synthetic mix, Horse or Weasel brush. (You can use Black Goat with liquids, but we do not recommend it, because the hair has been dyed black. It shouldn’t be a problem, but the more you wash a black goat brush, the more chance that some dye might come out of the hairs.) Squirrel brushes cannot be used with liquids or creams.

White Goat: White goat is great for liquids/creams because it has not been dyed, and it is hardy.
Synthetic: Synthetic brushes are made for liquids/creams, and it will put on product the lightest.
White Goat/Synthetic Mix: This mix is perfect for liquids/creams. The goat supports the brush, and the synthetic does not absorb the product like the goat does, so you can use less product.
Horse: We have many horse eyeshadow brushes. These brushes are great for both powders and liquids, and they can be used for applying eyeshadow or concealer.
Weasel: Weasel is primarily found in eyeshadow brushes,  and it can be used with gels, liquids, and creams for eyeshadow, eyeliner, or concealer. We also have a couple of foundation brushes  made of weasel.

Eyeshadow Brushes

Eyeshadow  brushes have a more varied amount of hairs. Here is a list in terms of intensity of product dispersion.

Horse: Deposits the most color. Can be used with liquids. Isn’t as soft as other eye brushes.
Weasel: Deposits a medium amount of color. Can be used with liquids. More springy than horse.
White Goat: Deposits a medium amount of color. Can be used with liquids. Soft.
Canadian Squirrel: Deposits a medium to light amount of color. No liquids. Very soft.
Pine Squirrel/American Squirrel/Squirrel Mix: Same as Canadian Squirrel.
Blue Squirrel: Deposits the lightest amount of color. No liquids. Softest.

Eyeliner brushes follow the same rules essentially. Synthetic eyeliner brushes will deposit the lightest amount of liquid product.

Eyebrow Brushes

For eyebrow brushes we have horse, weasel, water badger, and hog. The brushes are listed from softest (lightest) to hardest (heaviest).

With this information, you have a solid base to start picking out the brushes that are the best for you . You are always free to email us (info@hakuhodousa.com) and ask for suggestions. If you do, include information about your answers to these questions so we can make the best recommendation.

Have fun,
Hakuhodo USA


2mm vs 4mm?



Hello foundation-lovers!

This post is all about the lovely dual-fiber, angled foundation brushes at the end of the G Series. (G5552-G5557.)

These brushes are great for liquids and creams. They are a mix of white goat (on the outside) and synthetic fiber (on the inside). Why is the synthetic helpful? Well, natural hair brushes, like goat, absorb liquid. So, you will have to use (and waste) more product if you are using a natural hair only brush. Liquids sit on top of synthetic fibers and are not absorbed. So, these brushes have the usefulness of synthetic paired with the durability of natural hairs.

These brushes are pairs, or “buddies”: G5552 and G5553, G5554 and G5555, G5556 and G5557. In those pairs, they are the same size and shape. The first pair (G5552 and G5553) are recommended mainly for blushes and highlighting because they are a little small for all over foundation application. The medium and large sizes are good for foundation application. Which size you pick simply relies on your personal preferences.

“So,” you may ask, “why the pairs?” The difference comes in the length of the synthetic fiber: 2mm vs 4mm. For example, the synthetic fibers in G5552 are 4mm and they are 2mm in G5553. The longer the synthetic fibers, the lighter the application. So, the G5552 is going to give a lighter application than the G5553. It is the same for the other pairs: 4mm=lighter, 2mm=heavier.

That’s it! Now that you know, pretty easy, huh?

Best wishes,
Hakuhodo USA

How are the series different?




Hello Hakuhodians!

This is the question that is asked most often. Looking at our series, one can understand why! We have a total of seven series: S100, J Series, K Series, G Series, Kokutan Series, Basic Series, 200 Series, plus Japanese traditional brushes, kinoko (kabuki) brushes, fan brushes, and portable brushes.

With all these series, it can be hard to know where to start. (More on this later.) However, the most important thing to understand is: every brush head is the same, high quality, no matter what handle.

A lot of times customers will assume that the S100 series is the best because it is essentially the most expensive and flashy. However, the expense comes from the beautiful handles, and the brush heads are of the exact same great quality as the other series!

For example, the S100 and B100 have the exact same heads. The roughly $20 price difference comes up because the S100 handles make them more expensive. So, if you like the handles, then go for it. But if it doesn’t matter to you, keep to the basic handles and save a few dollars. The white goat brushes in the J series are also a bit more expensive because they are softer than the black, dyed goat brushes.

For example:
S100: $96
B100: $72
J100: $99

Here are some other tidbits about the various series that make them stand out for one reason or another.

S100 series: The S100 Series brushes have a 24 karat plated ferrule, as well as a red lacquer handle and the Hakuhodo blue bird logo on the bottom. They are a favorite for gifts. The most popular brushes in this series are the: S103, S125, S142.

J Series: The goal with the J Series was to “return to nature”. All of the goat hair brushes are not dyed, and the rest of the brushes are made of horse, so any brush can be used with liquid or cream products. Some popular brushes in this series are: J5523, J5521 and J528.

K Series: The K Series has a lot of interesting brushes, including a blush brush made of pine squirrel (K008), and a goat blush brush with an interesting round and flat shape (K022). The eyeliner brush K005, luxurious blue squirrel powder brush K002 and blush brush K020 are fan favorites.

G Series: The G Series is the most varied of all the series. There are many fun shapes, sizes, and hairs. It also contains the very unique dual-fiber foundation brushes (G5552-G5557) .

Kokutan Series: “Kokutan” means “ebony wood” in Japanese. The handles in this series are made of that wood, which has a great weight to it. The handles are also a little shorter than the other series. Fans of the Kokutan Series love the varying eyeshadow brushes.

Basic Series: The basic series is made up of brushes that are just that: the basics. The basic series gathers great brushes from other series, and contains many goat/squirrel mixed brushes. The B100 and B103 are popular brushes from this series.

200 Series: This series is mostly lip and eyeshadow brushes. A fan favorite is the 210 blush brush.

Japanese Traditions: Fans love these traditional brushes that have been used for generations in Japan on geisha and for various theatrical performances. The Yachiyo brushes are hand-wrapped in cane, giving them a very delicate look. The flat traditional brushes are great for contouring, foundation, or body art.

Kinoko/Fan Brushes: “Kinoko” means “mushroom” in Japanese, and has become the name of these kabuki brushes that take the same shape. These brushes come in many sizes and shapes and serve all purposes including: foundation, blush, contour, buffing, blending, bronzer. Fan brushes are great for taking along in a purse.

Portable Brushes: Our portable brushes are just that-portable! We have portable brushes for all your needs.

We hope this helped clear up any questions you had about Hakuhodo’s series!

All the best,
Hakuhodo USA

Welcome to the Hakuhodo USA blog!



Hi everyone!

Recently I came to a realization; I get the same questions over and over again. Instead of just copy and pasting, or even rewriting an answer again into an email, why don’t I put the information in the concrete form of a blog, that is easily accessible? Thus, this blog has been born!

Who am I? Oh, well if you must know, I am in charge of any correspondence and customer inquires for Hakuhodo USA! I have learned a lot in my time here, and I would like to share it with brush enthusiasts like yourselves! These various posts will hopefully make choosing the perfect Hakuhodo brush for you a piece of cake.

Of course, these posts will entail a more general analysis of brushes and their uses, or general information about the brand and different brush types. If you would like a more in-depth analysis, please take a look at the multitude of wonderful blogs available on the web. (Such as: Sweet Makeup Temptations, Temptalia, Shameless Fripperies, and The Non-Blonde, just to name a few!) You can of course email us for more details as well, but these blogs can sometimes give insight we cannot!

Also, please note: I will do my best to check the blog, but it is more for information only. If you have a pressing question, please email us at: info@hakuhodousa.com.

Well, I hope you have fun learning about our brushes here!

All the best,
Stephanie C.
Hakuhodo USA