Let’s Compare!


Hello everyone,

***Update 8/6/14: I updated the eyeshadow and blush brushes, and added powder and highlighter brushes***

I have wanted to, for a while, make a sort of “English catalog”, where you can easily compare the brushes side-by-side. At this current time, we only have a Japanese catalog, so our website serves as our English catalog, but the brushes are not listed side-by-side. In particular, I wanted to line up the brushes by type, so you could get more of a feel of the size and shape of brushes in relation to others of the same function, because when viewing online it is hard to envision these dimensions, even when those figures are written about each brush.

I have currently finished two sets, and I will be adding more when I am able to. I wanted to make a couple of notes about these before I post them.
**Please note about this “online catalog”:**
1.) This has been made for informational purposes only. Brush sizes and shapes may vary. These are pictures of four-dimensional items, so they may not look exactly like the brushes in person. (What I have noticed most is they are, of course, fluffier in person.) Besides, each brush is hand made, so even if you buy the same brush, they may not look exactly the same. I took photographs we have and compared them one-by-one with the brushes in our showroom. ALWAYS rely on the dimensions listed on the website.
2.) The photographs are of the Japanese brushes; the heads (tops) are the same, but the handles might be different. (The handles are not shown in full anyway.) For example, the brushes in Japan are primarily SM, or medium size. The brushes at Hakuhodo USA are primarily SL, or large size. (Except for a few in the G series, which are the same in Japan and the USA.) Again, we are comparing the heads here, so it doesn’t really matter, but I wanted to just note this.
3.) I have taken the liberty of organizing some brushes as I see fit. For example, the Kokutan Eyeshadow C is listed as an “eyeshadow” brush, but I have put it with the highlighters because of its size (and it is the same top as G528 which is a highlighter brush). I did the same thing with G5537 and G5538. There are also a couple large blush brushes that I have saved for the powder series.
4.) You should be able to compare between series. I have matched them all up. I am not sure about the cut of the crop, because I did them separately, but the dimensions should be parallel.

That is it, for now! I hope these images help making choosing the perfect makeup brush simpler, and dare I say it, fun! 🙂

Powder Brushes:

Blush Brushes:

Highlighter Brushes:

Eyeshadow Brushes:

Happy browsing,
Hakuhodo USA


How are the series different?




Hello Hakuhodians!

This is the question that is asked most often. Looking at our series, one can understand why! We have a total of seven series: S100, J Series, K Series, G Series, Kokutan Series, Basic Series, 200 Series, plus Japanese traditional brushes, kinoko (kabuki) brushes, fan brushes, and portable brushes.

With all these series, it can be hard to know where to start. (More on this later.) However, the most important thing to understand is: every brush head is the same, high quality, no matter what handle.

A lot of times customers will assume that the S100 series is the best because it is essentially the most expensive and flashy. However, the expense comes from the beautiful handles, and the brush heads are of the exact same great quality as the other series!

For example, the S100 and B100 have the exact same heads. The roughly $20 price difference comes up because the S100 handles make them more expensive. So, if you like the handles, then go for it. But if it doesn’t matter to you, keep to the basic handles and save a few dollars. The white goat brushes in the J series are also a bit more expensive because they are softer than the black, dyed goat brushes.

For example:
S100: $96
B100: $72
J100: $99

Here are some other tidbits about the various series that make them stand out for one reason or another.

S100 series: The S100 Series brushes have a 24 karat plated ferrule, as well as a red lacquer handle and the Hakuhodo blue bird logo on the bottom. They are a favorite for gifts. The most popular brushes in this series are the: S103, S125, S142.

J Series: The goal with the J Series was to “return to nature”. All of the goat hair brushes are not dyed, and the rest of the brushes are made of horse, so any brush can be used with liquid or cream products. Some popular brushes in this series are: J5523, J5521 and J528.

K Series: The K Series has a lot of interesting brushes, including a blush brush made of pine squirrel (K008), and a goat blush brush with an interesting round and flat shape (K022). The eyeliner brush K005, luxurious blue squirrel powder brush K002 and blush brush K020 are fan favorites.

G Series: The G Series is the most varied of all the series. There are many fun shapes, sizes, and hairs. It also contains the very unique dual-fiber foundation brushes (G5552-G5557) .

Kokutan Series: “Kokutan” means “ebony wood” in Japanese. The handles in this series are made of that wood, which has a great weight to it. The handles are also a little shorter than the other series. Fans of the Kokutan Series love the varying eyeshadow brushes.

Basic Series: The basic series is made up of brushes that are just that: the basics. The basic series gathers great brushes from other series, and contains many goat/squirrel mixed brushes. The B100 and B103 are popular brushes from this series.

200 Series: This series is mostly lip and eyeshadow brushes. A fan favorite is the 210 blush brush.

Japanese Traditions: Fans love these traditional brushes that have been used for generations in Japan on geisha and for various theatrical performances. The Yachiyo brushes are hand-wrapped in cane, giving them a very delicate look. The flat traditional brushes are great for contouring, foundation, or body art.

Kinoko/Fan Brushes: “Kinoko” means “mushroom” in Japanese, and has become the name of these kabuki brushes that take the same shape. These brushes come in many sizes and shapes and serve all purposes including: foundation, blush, contour, buffing, blending, bronzer. Fan brushes are great for taking along in a purse.

Portable Brushes: Our portable brushes are just that-portable! We have portable brushes for all your needs.

We hope this helped clear up any questions you had about Hakuhodo’s series!

All the best,
Hakuhodo USA